Monday, January 9, 2012
Hello there- thought I might do a little follow up post to the one I wrote when I started selling full time. In the last 3 months I learned even more than before and frankly this new year is both daunting and fabulous all at the same time! Here's some very valuable vintage lessons I finally am getting around my thick skull.
☛ "there will be other winters". This is a direct quote from the quite marvelous Lauren of DearGolden. I had the good fortune to meet her recently and we did a little shopping together, I passed up a cardigan and muttered something like "I have a lot of cardigans"...and her response was the above. it made perfect sense and reminded me this is my JOB now. There's not just winter 2012 but 2013 too...
☛ working from home isn't a cake walk. It's a constant struggle to not clean the loo, re-organize the kitchen cupboards, visit J in his shop...to stay focused is hard and I'm slowly getting better at it. Slowly.
☛ don't take money for granted. Now that I am subsidizing my business with my savings it ALL matters...which brings me to my next point....
☛ value the vintage. I think back to what I charged a year ago and do a little cry but whatever, it was a learning curve, now I want to charge fair, firm prices for these one of a kind pieces and unless the shop is on sale they cost what they cost....so easy to forget the time that goes into each piece: sourcing, cleaning, mending, photographing, listing....and hopefully shipping! If a frankly derivative dress at Anthropologie can cost $220 what should a dress in wearable condition with a one of a kind print -aged 80s years- cost after all....
☛ when in doubt ask. So much I don't know, so so so much. But when I actually take the time to figure a vintage mystery out it always pays off, makes the description better, listing more accurate and makes some pretty solid internet friendships too. Having said that I hereby apologize for anything incorrectly dated in my shop. It's a work in progress!
Anyway enough.....2012 marked some pretty cool changes for the shop even if my sales right now are not booming (I have high hopes for the future, blast this recession, support small businesses and all that!), I'm shipping now from home (good god how did I last this long?), just signed up for the Manhattan Vintage Show (holy s**t) and am looking at cars for hunting trips....full steam ahead on the vintage dream.
Wishing myself good luck ( but we all know it ain't luck right? )
Posted by Wildfell Hall Vintage at 10:20 AM